The platform for
public communication.
Built on 10+ years of research into behavioural influence at large-scale events. Tell us about your event, location or incident. We deliver the complete content set to inform, guide and reassure your audience effectively.
What do you organise?
Pick your event type below. You'll see which content categories come with it as standard, ready-made, in the right design style, scientifically grounded.
From event idea to ready-made
communication plan, in five steps.
You don't need to know anything about behavioural psychology, design or video. Tell us about your event and we'll turn it into a complete handbook.
- 01Explore what you get
Browse the content library and examples from similar events. No account needed.
- 02Create an account
Free and fast. Build out your entire event with no strings attached, you can always pay later.
- 03Enter your event details
Name, date, location, programme, start times, and which communication positions you'll use (screens, audio, crew, social).
- 04Add your branding
Upload your logo, colours and fonts. The platform applies them automatically across all content while keeping the design principles intact.
- 05Build your content
The platform automatically assembles your content overview based on your positions. Tick channels, add or remove, and your content is built up live.
One package. Everything you need for public communication.
No separate video supplier, no separate copywriter, no separate consultant. The platform produces the complete communication package, strategically grounded and ready to use.
The complete communication plan with vision, channel strategy, phasing and the scientific rationale. Ready to attach to your permit application.
Every item exactly as designed, per category, per message, on every channel (LED, social, WhatsApp). For crew, stewards and review.
All video messages for screens, in your branding, with the right design language per category (wayfinding blue, warning red, NS style for public transport).
Stage announcements and PA messages via ElevenLabs TTS. Natural voices, three languages, in the right ego style per message.
Every slide automatically as a feed and story image for your socials, plus print-ready maps, house-rule cards and crew cheat sheets, in the same design language.
This is what your content overview looks like.
Your messages against your channels. The platform assembles the overview automatically based on your positions and shows, per message, which channels are ready and which are still empty, with a real preview of every item.
| Announcement | LED | Audio | Social | WhatsApp | Announcer | Handout |
|---|---|---|---|---|---|---|
InflowWelcome to the festival | ✓ | ✓ | ✓ | ○ | · | · |
AwarenessWatch out, pickpockets active | ✓ | · | ✓ | ✓ | · | · |
WarningThe main square is getting busy | ✓ | ✓ | ✓ | ✓ | ✓ | · |
Action adviceHead to the main square | ✓ | ✓ | · | ✓ | ✓ | ○ |
WeatherRain on the way | ✓ | ○ | ✓ | ✓ | · | · |
Ten categories,
one coherent system.
Every category has its own design language, colour, font, flash frequency, ego style, based on ten years of field research. The awareness category has three ego-style variants per message (Parent, Adult, Child) so you can pick the right tone for your audience.
Stakeholders informeren in de dagen en uren voor het event: vrijwilligers, buurtbewoners, leveranciers, crew. Aanvangstijden, programma, klachtenkanaal.
Bezoekers welkom heten als een groep (social identity). Informele, geloofwaardige toon. Op deze fase bouwen we acceptatie van alle latere communicatie.
Bezoekers informeel attenderen op huisregels, gedrag, omgeving. Iedere boodschap in 3 ego-stijl-varianten: Parent (belerend, vermijden), Adult (empatisch, voorkeur), Child (emotioneel, humoristisch).
Bewegwijzering in de huisstijl van algemene NL-bewegwijzering: blauw met witte letters, afgeronde hoeken. Herkenbaar en betrouwbaar.
Bij druk wordende of vollopende locaties. Layout moet afwijken van huisstijl: aandacht trekken, directieve communicatie, pictogrammen voor anderstaligen.
Weersverwachtingen die invloed hebben op het event. Vroeg waarschuwen, handelingsadvies bijgeven.
Bij calamiteiten. Snelheid > vormgeving. Eerst de boodschap op het scherm, daarna pas verfijning. Altijd gevolgd door handelingsadvies.
Communicatie over treinen, metro, bussen om uitstroom geleidelijker te laten verlopen. In huisstijl van vervoerders (NS, etc.). Geproduceerd in overleg met NS Sociale Veiligheid.
Volgt altijd op een mededeling of warning. Priming en nudging om onbewust gewenst gedrag te activeren. Een mededeling zonder handelingsadvies is meestal zinloos.
Het publiek rustig houden of krijgen. Duidelijkheid en geruststelling over de reis naar huis. Vaak in combinatie met PT-content.
Not a content generator
a behavioural influence system.
Every choice in the library, colour, font, animation, word order, traces back to a principle from behavioural psychology and field research. This is what a generic video API can't offer you.
95% of daily decisions happen subconsciously. We use 13 triggers that speak to this system directly, familiarity, freedom, social identity, scarcity, to steer behaviour without coercion.
Parent (preachy, avoidance), Adult (empathetic, preference), Child (emotional, humorous). Every awareness message gets three variants so the tone fits the audience and context.
Emergency content must look visually different from general content. Repetition lowers attention value. That's why: a separate design language for warning/incident, with a border flashing 3× per second.
Only 2-5° of sharp vision, movement in the periphery triggers evolutionary alertness. So always subtle animation. Pictograms before text, for non-native speakers and for speed under stress.
A message without a follow-up action is usually pointless. Every warning, weather or incident in our library is paired with a fitting piece of action advice (priming, nudging).
In incidents the priority order is: content on screen → precise wording → animations → design. The system is built so the first step can happen within seconds.
Just a quick check?
- For organisers of events with 1,000+ visitors where public communication is essential: festivals, municipal events (King's Day, Liberation Day), sports clubs, transit events. Anyone using signage screens, PA systems and handouts to guide people safely and enjoyably through an event.
We're looking for
first partners, worldwide.
We're building the platform together with our first customers. Are you an event organiser, civil servant, transport operator, or do you run a venue? Sign up and help us decide which content set your segment really needs.